What are teachers’ concerns regarding the implementation of tablets as ‘transformative education tools’? How are these concerns embedded in cultural perceptions of learning? How does Amplify define and construct the ‘problem’ with education as that company defines it today? How do they intend to solve it? How does this relate to the culture of the company? What are the assumptions Amplify is making and what evidence do they cite? How does Amplify intend to reframe and train teachers to overcome concerns? How does Amplify hope to bridge cultural gaps in perceptions of technology and learning?