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This case study assesses students’ understanding of e-business concepts presente

This case study assesses students’ understanding of e-business concepts presented in weekly lectures and tutorials by researching and analysing real life situations to critically evaluate an e-Customer Relationship Management (eCRM) in an organization of their choice and provide recommendations to improve the performance of such system.The report and the presentation will address the following issues depicted in the chosen eCRM.Describe the nature of the eCRM initiative that the organization implemented including the process by which the initiative was selected.the Company is Amazonread this carefully :650-700 words excluding referencesPlease provide references with Harvard styleavoid being to wordy and please paraphrase the words because i have to submit it to turnitin to check the similarity last time is quiet high 57%,this is a group report,1. Describe the organization and explain the problem or opportunity it faced.2. Describe the nature of the eCRM initiative that the organization implemented including the process by which the initiative was selected.3. Explain and analyse any ethical issues and risks the organization may have faced in implementing the eCRM.4. Provide an assessment of how successful the eCRM initiative was and a discussion of recommendations for further improvement.i only want you to answer question number 2 ( just to give you the details and overview the report ) and we chose amazon, thank youlet me know if you have any question

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