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Students are required to choose ONE of four businesses/products. This assessment

Students are required to choose ONE of four businesses/products. This assessment requiresstudents to work individually on their selected business/product to create a comprehensivestrategic marketing plan with a maximum word limit of 2,500 (excluding references). Yourassessment should be an application of relevant marketing concepts learnt in the unit.There is no need to go into details about explaining marketing concepts, rather it should bean applied discussion (i.e. do not provide definitions and descriptions of relevant concepts,instead you are required to apply those to your selected business/product; you will beassessed on the quality of your conducted analysis).Please upload the assessment through the appropriate Moodle submission link. Eachassessment must be uploaded as a .doc or .docx file (word file). Use APA Referencingstyle.Any assessment with ‘Turnitin’ similarity score of more than 25% will be checked bythe marker for plagiarism although it may no necessarily man that you haveplagiarised. If there is a substantial similarity score in your ‘Turnitin’ report, yourassessment will be investigated for plagiarism and could be forwarded to anappropriate office/authority.

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MRKT20052 Assessment 2:
Marketing Plan

Weight: 40%
Word limit: 2,500 words
Week due: Week 9
Due date and time: 20th September (Friday) 11:55PM AEST

Students are required to choose ONE of four businesses/products. This assessment requires
students to work individually on their selected business/product to create a comprehensive
strategic marketing plan with a maximum word limit of 2,500 (excluding references). Your
assessment should be an application of relevant marketing concepts learnt in the unit.
There is no need to go into details about explaining marketing concepts, rather it should be
an applied discussion (i.e. do not provide definitions and descriptions of relevant concepts,
instead you are required to apply those to your selected business/product; you will be
assessed on the quality of your conducted analysis).
Please upload the assessment through the appropriate Moodle submission link. Each
assessment must be uploaded as a .doc or .docx file (word file). Use APA Referencing
style.
Any assessment with ‘Turnitin’ similarity score of more than 25% will be checked by
the marker for plagiarism although it may no necessarily man that you have
plagiarised. If there is a substantial similarity score in your ‘Turnitin’ report, your
assessment will be investigated for plagiarism and could be forwarded to an
appropriate office/authority.

Product Website/weblink
#1 https://www.notpla.com/products/
#2 https://patchstrips.com/
#3 https://www.pixelatedinduction.com/
#4 https://www.disruptsports.com/

1Recommended structure of the report:
Title page: The title page will include the title of your assignment, name of the
business/product you prepared your marketing plan for, your name, student ID number,
lecturer/tutor name, and unit name and code.

Table of contents: The table of contents will present each section of the report, including
sub-headings, with their appropriate page number(s). Sections should be numbered with…

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